RICE PACKAGING DESIGN

India is one of the largest producers of rice. Hence on a global scale, it is essential to have an international standard packaging that can be displayed with pride among the other global contenders.

While plastic packaging is cheaper, biodegradable alternatives can add an element of sustainability to the product value. These biodegradable bags and pouches can also be shaped and molded into unique designs that can help in the marketing and publicity of the brand at no extra expense.

To increase the brand quotient, distinctive features like traditional name, aroma, age, grain length, specialty, etc., should be carefully implemented. The more the uniqueness of the rice, the better is its demand among consumers. At Design Theme Innoventics we bring in illustrations that depict the core brand story; hence the font type and size are equally important deciding factors.

Hologram strips help customers identify the original brand and make the right buying decision. The strips also prevent duplication of the brand thus giving the brand a unique identity. Better visibility amongst other brands is achieved by using different types of packaging finishes such as matte or glossy, garnering customer attention through unique visual appeal.