Adukale - Designing a Bridge Between Heritage and Modern Taste
When Adukale approached us, their vision was clear — to preserve the authentic warmth of Sankethi cuisine while resonating with a new generation of food lovers. As packaging designers, our challenge was to translate an age-old kitchen legacy into a contemporary visual language that felt both rooted and relevant.
Adukale – Aesthetic and Visual Tone
For Adukale, we crafted a packaging design that bridges the warmth of Sankethi heritage with contemporary aesthetics. Inspired by the textures and colors of the kitchen — turmeric yellows, chili reds, and earthy browns — the visual identity evokes the essence of handcrafted authenticity.
Hand-drawn illustrations and regional script elements pay homage to the artistry of Southern India, while clean, modern layouts bring clarity and shelf presence. Each pack becomes a canvas where tradition meets modern taste — a story told through color, craft, and culture.
“Adukale’s packaging carries the aroma of stories — the warmth of a Sankethi kitchen, the rhythm of ancestral recipes, and the art of preserving taste the natural way. Every label is not just a product identity but an invitation to experience the soul of a little-known culinary heritage revived for today’s world.”
